The question of getting into B2B content writing comes up frequently in our private Facebook community for 30 Days or Less to Freelance Writing Success alumni. So we invited Sarah Greesonbach our guest in the Freelancer Spotlight last week to share more about how to break into the B2B niche and how to price makd services to make it worth it. Read on! Well, now that you know what it is, many writers wonder how they can take their current writing experience and break into this industry to serve clients with B2B writing needs. Specialization is ii a process of educating yourself and practicing what you learn. With a little elbow grease, you can specialize in B2B writing and become an excellent candidate for businesses looking to churn out targeted content for losts products and services. A little more than curious? Not a problem! Change your perspective a bit to think of the large businesses that sell to other businesses within this niche.
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Find your passion. Write about what you know. Finding the right niche is the most important part of building a blog that often gets overlooked. If you pick a niche with too much competition, your blog will get beaten down by high authority websites. If you pick a smaller niche with no demand, your blog will barely make an impact. Starting a blog is a really fun process. But, most people give up blogging after a couple of months because they often lose interest in it. So, it’s important that you pick a topic for your blog that you also like to learn and talk about. It just has to be a topic that gets you excited when talking about it. How do you make sure you pick an interesting topic to blog about? Take a pen and paper. Write down 10 blog post ideas just off the top of your head that you can write about. This exercise should help ensure that you are passionate about the topic you picked. This can be done with a small market research. Now, you want to see if this topic has a big enough audience and see how much competition it has. Start the search with Google Trends. Avoid topics that are declining in interest to build a blog that lasts for a long time. As you can see, rock climbing look like a great topic to blog about. Search for your topic on Google and see how many search results appear for this topic. To avoid having to compete with big authority websites, you should pick a smaller niche. Pick a search term and test to see how many people search for this specific term every month. Head over to AdWords Keyword Planner to analyze the search term. It receives around 1K to 10K average searches per month and it has low competition. An easy way to test this is to see if any brands or businesses are advertising for your keywords. This means you can easily monetize your blog with AdSense ads. However, a better and a more profitable approach would be to sell affiliate products on your blog. You can write reviews about rock climbing gear and make lists of the best rock climbing shoes while linking to these Amazon affiliate products to turn your hard work into profit.
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I landed my first freelance writing job over 5 years ago. In that time, a lot has changed in how you find freelance writing jobs for beginners. I was able to start as a new mom to twins and with no experience blogging, and I was able to land my first profitable gig in just a couple of months. Here are some materials and personality traits you need to become a freelance writer. Aside from the tools you need, here are some personality traits you need to succeed as a freelance writer. This is the simplest way to get your writing online and one that can help land freelance writing jobs for beginners. Check out my post on how to start a blog for your service-based business and make sure to watch the video tutorial! When you think about it, when your parents wanted to start a business, they had to spend a lot of money to get business cards and an ad in the local newspaper. You can get paid to guest post or land a free guest post spot. When I started guest posting to build my freelance writing portfolio , I relied on free guest spots with high authority like Psych Central for example. Click on a link and read the requirements. Some blogs want the whole draft, while others want several topics. Contently is a content marketing blog, but also has a platform to showcase your portfolio. Here is what mine looks like:. When you register, you fill out your information.
2. Do market research.
When I started my writing business in the s, I focused on direct mail and annual reports. Because those were the top-paying projects at the time and, truthfully, I wanted to make money! And I did. But over the years, especially when the internet emerged, things changed dramatically. Then, millions of B2B companies provide services to other businesses: law firms, consulting firms, trainers, seminar companies, office cleaners, accountants, business advisers, just to name a few. Finally, some B2B companies cater to both consumers and businesses. Hotels, for example, sell accommodations to vacationers as well as meeting rooms and conference facilities to businesses. Real estate companies, insurance firms, and even golf resorts fall into this category. Business-to-Business companies in the U. They rely on email campaigns to generate leads, make offers, follow-up with prospects, close sales, and stay in touch with their target audiences. Of course, the more effectively those emails are written, the better the results. White papers are popular with B2B companies.
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Last Updated on January 14, However, if you want to make real, life-changing money from your blog fast, you have to start thinking like a CEO and developing systems to scale insuramce blog like a startup, not a hobby.
And what did I learn? If you genuinely want to scale your blog like a startup, you need to remove writing almost entirely from the process.
The entire reason I created this blog was to abandon this outdated advice and update your tactics for Disclaimer: This article includes affiliate links which may provide a small commission to me at no cost to you. However, these are the best tools to help you make money blogging this year.
Source: Google. Plus, blogging advice is outdated, written only to rank on Google, and encourages a generalized bloh to appeal to the broadest possible audience. So they choose a non-lucrative niche targeting a low-value audience. New bloggers forget to leverage networking and connections to their strategic advantage.
To offer a valuable product on your blog, you need to solve a pain point for your audience. This way, your domain expertise shines through faster. Good luck with. Your blog topics may pull in different readers.
Visitors could include professional interior designers, college design students, and even stay-at-home moms who want the latest home decor inspiration. To monetize this niche, you bolg create a new blog and move your readers down the sales funnel :. Nothing is wrong with this approach — this tends to be what most bloggers do, and it can earn some passive income after a couple of years of building your audience. But is it a lucrative audience?
Stay-at-home moms, college students, and a few professionals with an average salary? Think about it this way. The first is that they have more funds available.
Source: imab2b. After you build your professional qriting, you become known as a B2B design expert. To x your revenue potential, your audience needs to be in a lucrative B2B niche and pay a monthly recurring basis. Source: Datapine. To recap, when choosing your niche, rather than worrying about your passions and getting thousands of passive, low-value site visitors, focus on closing high-value clients. After uncovering a lucrative audience to provide value to, the next step is to discover the strategic advantages cab may have over.
To build a truly successful blog, you first need to build influence. And to build authority, you need to step outside of your comfort zone and leverage your connections, professional experience, and everything at your disposal like never. Outreach includes building relationships so you can guest post on authoritative sites in your niche.
These posts give you get relevant, high Domain Authority DA backlinks for SEO, which is still one of the best ways to rise in the Google search rankings. If you can leverage these contacts in the writng, you can accelerate the growth of your blog. Before you get started, you need to do some research and see if people search for your topics and pay for solutions.
Once you understand your leverage and passions, take your chosen niche, and come up with the top 10 keywords to target. If your top 5 keywords have search volumes of at least 5, this shows that there is interest in these topics. After that, look at the keyword difficulty score a number from 0 to on how difficult it will be to rank for the keyword. If your keywords have difficulty scores of 0. Shoot for target keywords with over 5, monthly searches and under a 0. If the top 10 results all have a DA over 65, your new blog with a DA of 0 is not going to get on page one, thus getting no traffic.
However, if you see a website with a DA under 30 on page one, you can pass them with better content. To summarize, focus less on writing and more on keyword research. Choose your niche based on audience budget potential, professional leverage, and market demand.
Leverage your network, job experience, and everything else at your disposal. And make sure your niche has market demand. Ready to get started? I refuse to talk about how to write about your passions, follow an editorial calendar, writing habits, writing consistency, or anything about writing for that matter.
Most importantly, a substantial increase in organic traffic:. Before you start building relationships with other bloggers and influencers in your niche, jake have to understand one central theme. You have to provide value to. The first step in pitching is understanding your value and what you can do to help. This information will be vital in your initial email outreach strategy.
This list should be a simple spreadsheet with five columns: Website, Name, Email Address, Status. Mony save time during your search, find an article like this one with the top blogs and websites accepting guest posts inwith Domain Authority scores. First, use LinkedIn. After you find potential contacts, connect with them on LinkedIn. Add this contact information into your spreadsheet. Valuable blogging relationships provide content and links.
You can scale your guest blogging strategy by using an email template to start the relationship while asking to guest post at the same time. I write X-X guest posts per month and would be happy to link to your site in my content. By using a guest post email mone and knowing how to start an email greetingyou save time and scale your process by starting a relationship and pitching a guest post at the same time. Once your contact responds to your email and says they are interested in a guest post, you need to pitch the perfect topic.
In JanuaryI conducted a guest blogging experiment. Add statistics, infographics, and case studies to making mqke easier. Even as my blog ages, I still aim to contribute at least guest posts for everyone post I write for my blog. There are a lot of options when it comes to making money blogging — affiliate marketing, ads, online courses, one-on-one coaching, consulting, sponsored posts, selling physical products.
Some of these income streams require more traffic than. Those tactics require b2 of thousands of monthly visitors to make good money. Generating affiliate marketing revenue can also require thousands of visitors to make a single sale. This post will first focus on days and how to perfect your high-end sales funnel to make money blogging from the start.
As you scale up traffic, you can focus on lower-priced offers like online courses, affiliate products, sponsored posts, and digital downloads. However, the most lucrative way to monetize a new blog is with an expensive offer from the beginning. The newer your blog and the less traffic you have, the higher your price needs to be to compensate:. Source: activemediaacademy. Instead, focus on having just five high-quality pillar posts, a consulting page, and a dialed-in sales funnel.
Your sales outreach will do the rest. Ma,e day one, your goal to make money blogging should be driving traffic to your consulting page.
This page needs to be in your top-level navigation, and include keyword research around the terms that your high-end business clients type into Google. Your Home page, Start Here page, About page, and blog posts should strategically link to your Consulting page. Also, when contributing guest posts, you should add a link to this page in your guest author bio. Adam Enfroy is a content marketing consultant and blogger.
He lives in Austin, TX, and writes about how to blog like a startup at adamenfroy. When building your sales funnel, you need to use email marketing software mondy with an on-site email opt-in tool to generate the most email subscribers. ConvertKit is the best email marketing tool for bloggers. Remember, simple text emails will generate the most revenue for your blog. Think about it. It would be a text-based email based on a healthy relationship, not an impersonal, image-heavy marketing email.
In unison with the email platform, OptinMonster is the best email opt-in tool out. With OptinMonsteryou create different types of opt-ins, including exit-intent pop-ups, sidebar caj, and even forms within your blog posts themselves. I have one exit-intent pop-up, one sidebar opt-in, one on specific pages, and one at the end of blog posts.
With these email opt-in types on your blog, you are maximizing the number of potential visitors entering your email funnel and converting your visitors into customers. Bloggers are making money in all kinds of ways. Since you have your original content, sales funnel, and blog posts published, you maximize postts by building relationships and getting backlinks. The main outreach targets include influencer relationships, your professional network, your high-end client personas, and blogging communities.
Goals: Begin influencer outreach, get five guest post topics approved, get 2nd tier professional connections, join communities on a blogging platform. Goals: Get the first two guest posts published, get approved to contribute five more guest posts, outreach to high-end B2B client personas.
10 INSANELY Profitable FREELANCE WRITING NICHES $$$$ — TOP Freelance Writing Niche Ideas!!
And that meant a huge opportunity to create a guide that would help people in two ways: understanding the potential of becoming a B2B freelance writer and how to get into it. B2B brands sell products and services to other businesses. So B2B writing is doing writing work for business to business companies. This could be blog posts, white papers, marketing initiatives, sales copy, internal documentation, insutance anything mpney B2B related. Intel is a B2B company. It can i make money writing b2b insurance blog posts and sells products like microchips and server boards, all the little bits and pieces that make up the guts of your computer. But Dell or IBM can buy. They buy those parts and put them inside the computers they sell to you. Some brands writinng have both B2B and B2C components to their strategy. IBM sells to businesses and consumers. Brands also need people to write whitepapers, guides, and ebooks. Plus, they need people to write those landing pages. Brands need social media content b2v ads. Zillow has a whole Facebook page that speaks only to real estate agents. They were all B2B writers. They think creating solid B2B content is like writing a term paper in astrophysics or. Writing content for companies is no different than writing content for any other online brand, the key is understanding a bit more about your chosen industry.