Andy Warhol famously introduced the idea that someday everyone would be world famous for 15 minutes. But when it comes to web video, does fame equal fortune? That depends on how much money you expect to make. While most successful viral videos tend to earn hundreds or even thousands of dollars, muchh biggest hits — which are rare — can generate more than a million, according to Daniel Fisher, senior vice president of audience solutions at London-based video monetization monej Rightster. Typically, those videos get seen by next to no one. Successful videos get picked up by a thought leader, says Fisher, which is either an Internet personality, celebrity, or other prominent figure. Once someone with lots of social influence shares yow video, its reach is accelerated rapidly, and hoey of people start watching and sharing it instantly. On YouTube, you can monetize your video with the AdSense program, which places ads before, inside, or near your footage. How much your video earns depends on a number of factors, including the types and pricing of ads that run with your clip. Video ads alone can generate a healthy amount of money. And these Quora users have many more first-hand stories about how much money they made with their videos. Another way to make money on viral videos, says Fisher, is to license them — and this is where companies like Rightster hkw make deals happen.
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Those were just the tip of the weasel’s tail. Sue from «Glee» weighed in. Within a few months a three-minute video with irreverent commentary and catchy phrases attained a level of publicity and mainstream consciousness any business would kill for. When I was growing up I spent a lot of time alone watching animal videos and pretending to be the narrator. When my dad came home from trips he would set up a projector and encourage me to describe what I saw. He says his assistant showed him the original National Geographic footage. So I narrated my own version. My assistant put it on YouTube and it just went crazy. Howard Stern mentioned it on his Sirius show. YouTube views skyrocketed. His first step was to try to protect his interests. While National Geographic owns the footage — and was happy for Randall to use it — the performance is his. Unfortunately the copyright and trademark process is lengthy and once complete still places the burden of enforcement on the owner. Randall soon decided that what he could protect and leverage was his voice and style of delivery, especially since that voice had become an entity in itself. He tested that approach by producing 3, Talking Honey Badger Dolls. A portion of the proceeds went to Animals Asia, an organization committed to rescuing bears from bile farms. He starred in a commercial for Wonderful Pistachios. Then he published a book with the original filmmakers, Colleen and Keith Begg, writing the foreword. And now an animated TV series is in development and he’s pitching studios on the idea of a wildlife comedy. Within weeks he had started fielding offers and requests, some to support wildlife organizations but most for commercial enterprises. It took putting a management team in place to really understand the value of what I created. In hindsight Randall wishes he had acted more quickly to capitalize on the business possibilities of the Honey Badger phenomenon.
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Honey Badgers: They Don’t Care
Unless you were living in an internet-less cave inyou’ve probably heard of the honey badger Mellivora capensis. That year, the YouTube video below went viral — it’s now been viewed over 91 million times, which is a lot for something that isn’t a Justin Bieber music video — and its refrain, «honey badger don’t care,» became the mantra of millions for a. And although the honey badger has established a lasting place in internet culture because of this three-minute comedy bit, its celebrity makes us think we know more about this strange, solitary animal than we actually. The truth is, honey badgers aren’t well understood because they’re extremely difficult to study. They don’t realize how difficult it is to film a honey badger because they’re very intelligent, a lot of them forage at night, and they have extremely big home ranges — some of them up to square kilometers [ square miles]. Honey badgers, or ratel, as they’re often called in some parts of Africa a word that might be derived from raatthe Dutch word for honeycombare more closely related to a weasel than a European badger, and they actually don’t eat honeythough their weakness for beehives often gets them in trouble with humans. They live in a wide range of habitats, from forests to deserts, but mostly hang out in dry area in Africa, the Southwest Asia and India. Honey badgers have become synonymous with unhinged aggression and ferocity — Guinness World Records has named them «World’s Most Fearless Creature» — and particularly tenacious professional athletes sometimes earn «honey badger» as a nickname. They have a reputation for being nearly indestructible, but the truth is, they’re short about 11 inches [28 centimeters] at shoulder height and not very fast, so they’re sometimes attacked and killed by bigger predators. But for a honey badger, the best form of defense is attack. They have long claws on their front feet that they use for digging, but which they use for fighting as. Inexperienced predators — a young leopard, lion, or hyena, for instance — might try to attack a honey badger once, but they’ll never try it again after the first time. Honey badgers often tangle with venomous snakes, but one misconception is that are naturally immune to venom. While it’s true they eat a lot of venomous animals, their immunity needs to be developed over time. How honey badgers acquire this immunity is not well studied or understood, but mother honey badgers spend a long time raising each pup monthsand as the baby grows, its mom slowly introduces it to venomous animals, starting with the mildest scorpion and moving up the venom ladder until the youngster is eating cobras and puff adders. Another thing we get wrong about honey badgers is that we think they’re like skunks — that they spray a strong, unpleasant-smelling liquid at their attackers to gross them out and away. It’s true they store a revolting-smelling substance in their anal pouch, and they occasionally release it when they’re in a life-threatening situation, but they don’t weaponize it in the way skunks. Honey badgers can’t get enough of beehives, even though ransacking them is a potentially deadly hobby for a variety of reasons. When honey badgers were first described in South Africa, they were often found in bees nests, apparently feeding on honey hence, the common namebut it turns out they were really interested in the bee brood — the nutritious larvae found in honey comb.