With more than 1 billion active users each month, the social media platform has become synonymous with the influencer industry. But if you think you can just snap a few photos of your pet, go viral, and then collect all that money, think. Experts in the world of pet influencers say they devote time to this endeavor each day, and they say finding an aesthetic and staying authentic are key to success. Here’s why. If you’re interested in creating an Instagram account for your pet, figure out your brand, says Loni Edwards, founder of The Dog Agencya management agency for pet influencers. Ask yourself what makes your pet unique. It could be something specific about your pet’s appearance or how you photograph it. It was all about appearance for Sigrid Neilson, who runs Brussels. Sproutan Instagram account for her dog Sprout withfollowers. Similarly, finding the «certain unique thing» was straightforward for Kathy Grayson, who runs BertieBertThePom for her dog Bertram, withfollowers.