James Charles Dickinson is an American internet personality and model. He runs a beauty YouTube channel where he reviews various makeup products trying them on himself and showcasing to the viewers what they results would be like. He also does challenge videos and has collaborated with other YouTubers like Ricky Dillon. The channel has over has over 18 million subscribers as of and has accumulated over 2 billion views so far. It is able to get an average of 3. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement. Des cost of an ad view joney based on an auction between advertisers based on views. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads.