The LEGO Group has also built several amusement parks around the world, each known as Legolandand operates numerous retail stores. The company was founded on 10 August by Ole Kirk Christiansen. Christiansen would become the new CEO, effective 1 October of the same year. The history of LEGO spans nearly years, beginning with the creation of small wooden playthings during the early 20th century. Manufacturing of plastic LEGO bricks began in Denmark inbut since has grown to include factories throughout the world. Below are historical images of the LEGO logo throughout the company’s existence. Since the expiry of the last standing LEGO patent ina number of companies have produced interlocking bricks that are similar to LEGO brand bricks. A trial court found many Coko bricks to be infringing; Coko was ordered to cease manufacture of the infringing bricks, publish a formal apology in the Beijing Dailyand pay a small fee in damages to Interlego.
Lego has reported its first drop in sales and profits in more than a decade as children ditch its plastic bricks for more modern toys. There is no quick fix and it will take some time to achieve longer-term growth. Christiansen was appointed in October, replacing year-old Briton Bali Padda, the first non-Dane to run the company. Padda served just eight months in the top job. Jorgen Vig Knudstorp, the Lego chairman and former chief executive, said the company had developed too many layers and overlapping functions, preventing it from realising its growth potential. Knudstorp, who was widely credited with rescuing Lego from its last crisis , was elevated from chief executive to chairman in , becoming the first non-family member to head Lego. Both Knudstorp and Christiansen are former McKinsey consultants. Lego is controlled by the billionaire Kirk Kristiansen family, descendants of founder Ole Kirk Christiansen, a master carpenter who made the first Lego toy — a wooden duck. Lego said part of the collapse in profits was due to the company producing too many of its colourful bricks, which it was forced to sell off cheaply to make room in its warehouses. A spokeswoman told the BBC that Lego had too much stock in shops and stores, which made it hard to get new products in front of consumers. Sign up to the daily Business Today email or follow Guardian Business on Twitter at BusinessDesk Lego is controlled by the billionaire Kirk Kristiansen family, descendants of founder Ole Kirk Christiansen, a master carpenter who made the first Lego toy — a wooden duck. Topics Lego. Toys Retail industry Denmark Europe news. Reuse this content. Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded.
Do you want to know how many bricks are produced per minute? How many bricks have been produced in history? What’s the best-selling set ever? What has been the worst? Do they recycle? How did they survive the crisis that almost killed them? How successful is Mindstorms? What are the actual names of each of the pieces? Why there are no blondes in Lego sets? Why there are extra pieces sometimes? Here’s the definitive mega-reference, straight from Lego. I have organized all your questions in groups: about the company, environment, design, trivia, crazy questions, and the future. Why is there a hole in the head of the mini-figs now? We added this hole on the top of the head just in case any kids got one of the heads stuck on their throat. That way they would be able to keep breathing. Do they just do that to jack with kids? For two reasons: first, because some pieces are so small that they weigh too little to be measured by their scale, during packaging you will see this when I publish the factory tour. Second, because it’s better to have too many of those pieces than have one of them missing. Since we statistically know what pieces may get lost, we include some extras when appropriate. Because they will look bad with the yellow heads. There are blondes, however, in the licensed lines, like Star Wars or Harry Potter. Minifigures can be purchased separately on a limited basis. Some of our Lego stores sell the minifigures separately. You can also purchase minifigure pieces through Lego. Additionally, there is a set called Community Workers which features nothing but classic minifigures. However, watch shelves in the coming year, you never know what you might find! What I want to know is where the heck can I buy stormtroopers helmets for all my minifigs. Any other name beyond bricks, like «flats» for the flat pieces or something similar?
The sharp turnaround in Lego’s growth comes after a tough 18 months for toy manufacturers
It is filled with complex creations, from mohey foot tree to a collection of multicolored dinosaurs, all of them built with a product that has barely changed in more than 50 years. A short walk away in its research lab, though, Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence monry petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by In essence, the company wants to switch the ingredients, but keep the product exactly the.
Consumers worldwide have voiced growing alarm about the impact of plastic waste on the environment, and increasing numbers of companies are trying to use packaging materials that are recyclable or otherwise less polluting.
Coca-Cola, for instance, plans to collect and recycle the equivalent of all the bottles and cans it uses by Unilever, the consumer goods giant, says all its plastic packaging will be recyclable or compostable by Lego faces a more complex problem than other consumer businesses, though — for this Danish company, plastics are not the packaging, they are the product.
At a mammoth factory more than yards long, machines arranged in rows melt plastic pellets into a molten paste and press them into molds. A few seconds later, a batch of colored bricks pops out, and is deposited into driverless carts, taken to be stored for shipment.
By the s, he was experimenting with plastic bricks. His ldgo Godtfred began marketing the distinctive little blocks not just as toys, but as a building system that could be expanded and passed on to later generations.
Bricks that date back to are still compatible with current products, according to Lego. Today, the company sells its wares worldwide and has secured partnerships with film franchises like Batman and Star Wars to market not just themed brick sets, but movies and video games featuring Lego toys.
It brought in 7. But more and more children are using mobile devices for entertainment, pitting Lego not just against toy makers but against legp and gaming companies like Activision Blizzard, Microsoft and Sony.
That has put the company under pressure. Lego said last year that it would cut 1, jobs after its revenue and profit both fell for the first time eachh a decade. Its heft, however, brings with it a substantial carbon footprint. Lego is taking a two-pronged approach to reducing the amount of pollution it causes. For one, it wants to keep all of its packaging out of landfills by by eliminating things like plastic bags inside its cardboard packaging.
It is also pushing for the plastic in its toys to come from sources like plant fibers or recycled bottles by The problem with that target, though, is that virtually all of the plastic used worldwide — including that molded by Lego into toy bricks — is created from petroleum.
Currently, Lego mostly uses a substance known as ABS, short for acrylonitrile butadiene styrene, a common plastic also used for computer keys and mobile phone cases. To wean itself off products like ABS, Lego has begun an exhaustive search for new, sustainable materials.
It is investing about 1 billion kroner and hiring about people to work on these changes. Technicians methodically test promising materials to see whether they can take a whack without breaking, or survive a hard pull. Noney are checked to see if they withstand the heat of a Hoq Arabian summer, and take on the bright color palette that Lego bricks are famous.
Company researchers have already experimented with around alternatives. Among them, Ms. Most test materials, both bio-based and recycled, have so far fallen short. Some bricks made with the new materials have broken, leaving sharp edges that could injure a child, or have popped out with ugly, muddied colors. Others have on occasion produced misshapen or pockmarked bricks. The search for a substitute for petroleum-based plastic could yet take years of work, Mr. Brooks acknowledged.
Still, executives argue that, as a company that models itself as a de facto educator as much as a profitable enterprise, it has little option but to keep trying.
LEGO Bricks In The Making
Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. You need a Premium Account for unlimited access. Additional Information. Show source. Show sources information Show publisher information. Gross sales of Mattel toy manufacturer, by region worldwide